CT 021 422 1800 JHB 011 781 2772
Duration: 20 Sessions
Start date: 16 September
Cost: R13 000.00
Who should attend this course:
Working professionals who are eager to gain critical, current and in-demand digital marketing skills;
Working professionals wanting to understand the digital marketing space;
Beginners looking to learn more about digital marketing strategy and execution; and
Existing marketing professionals wanting to catch up on the latest digital trends
The course is designed to give you a theoretical foundation, and strategic practical understanding of digital marketing. Through developing an understanding of the digital marketing process, you’ll be able to adapt this knowledge and use it to understand real issues in the “new” marketplace. This course will enable you to introduce digital business tools into small, medium and large businesses.
Once you have a thorough understanding of the theory, you will learn to identify appropriate digital strategies and how to apply them. You’ll be then be challenged to develop and implement your own digital marketing strategies and measure their success. Here you’ll learn how to develop your digital strategy, using digital marketing research techniques, the appropriate selection of digital platforms and applications, and finally develop a full digital campaign plan.
For more information or to enrol contact:
SANDTON CAMPUS AAA House, The Braes Office Park, cnr William Nicol Drive, Bryanston
CAPE TOWN CAMPUS AAA House, 112 Long Street, Cape Town
2. The marketing mix remixed
5. Social media marketing
6. Designing digital experiences
7. Traffic building
9. Managing digital marketing
11. Online reputation management
12. Online metrics
After completing this programme you’ll have a solid knowledge of the digital marketing landscape. There will be a number of assignments and tests along the way to ensure you have a firm understanding of the various themes covered. You will also write a final exam and earn a certificate of achievement.
*In the case of insufficient registrations, or other unforeseen circumstances, the AAA School of Advertising reserves the right, at any time, to either postpone or cancel any Short Learning Programme.
Call 011 781 2772
Cape Town campus
6th Floor, AAA House, 112 Long Street, 8001
021 422 1800
ACA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston