Learn to design for digital

MEDIA MANAGEMENT

 

Level: Beginner

Duration: 20 Sessions

Start date: 16 September

Cost: R13 000.00

Deposit: R6990

Who should attend this course:

Beginners wanting to learn more about media planning and buying, communication channels and research tools;

Working professionals who are eager to gain critical, current and in-demand media management skills; and

Existing marketing professionals wanting to catch up on the latest marketing trends.

 

 

Programme profile:

This is an introductory course to media planning and buying, which is the communication planning element within advertising and marketing. Without an understanding of the target market and the available communication channels, marketing and advertising activities would not meet the required objectives.

This course will cover everything you need to know about defining a target market using several research tools as well as the role of media in the communication mix. The following communication channels will be covered in-depth; Television, Newspapers, Magazines, Radio, Out of Home Media and Cinema.

 

For more information or to enrol contact:

SANDTON CAMPUS AAA House, The Braes Office Park, cnr William Nicol Drive, Bryanston

 

CAPE TOWN CAMPUS AAA House, 112 Long Street, Cape Town

 

Programme outline

1. Defining marketing and the marketing process

2. Preparing the media strategy across: TV, Newspaper, Magazines, Radio, Out of home media, Cinema and Digital Media

 

Programme outcomes

After completing this course you’ll have a solid knowledge of media management and all the communication channels available. There will be a number of assignments and tests along the way to ensure you have a firm understanding of the various themes covered. You will also write a final exam and earn a certificate of achievement.

 

*In the case of insufficient registrations, or other unforeseen circumstances, the AAA School of Advertising reserves the right, at any time, to either postpone or cancel any Short Learning Programme.

 

Let’s connect

Call 011 781 2772

Cape Town campus

6th Floor, AAA House, 112 Long Street, 8001

021 422 1800

Recognisable AAA School logo image

Sandton campus

AAA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston

Let’s connect

Call 011 781 2772

Email info@aaaschool.ac.za

Cape Town campus

6th Floor, AAA House, 112 Long Street, 8001

021 422 1800

Johannesburg campus

ACA House, The Braes Office Park, cnr William Nicol Dr & Bryanston Dr, Bryanston

Recognisable AAA School logo image
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